Welcome to Pear Bureau Northwest’s Trade Website!

This website was created to serve as a resource for anyone who promotes pears to their customers. We hope you'll find lots of valuable, actionable information that will help you boost your pear sales!

Enter the Pear Up with USA Pears Display Contest!

Produce Managers: be sure to check our our display contests under the Marketing and Merchandising section. Here you'll find inspiration and information on how you can have a chance to win $1,000!

Press Release

/Press Release

WORLD PEAR DAY SET FOR DECEMBER 1

Access approved images, logos and retailer tools HERE PORTLAND, Ore. - November 12, 2018 - To kick off the 14th year of the U.S. Department of Agriculture (USDA) proclaiming December to be National Pear Month, Pear Bureau Northwest/USA Pears is once again implementing promotional efforts on a global scale. On December 1, World Pear Day festivities [...]

PEAR BUREAU NORTHWEST HIRES EVENT COORDINATOR

Angela Daniels joins Pear Bureau Northwest staff PORTLAND, Ore. (November 6, 2018) - Pear Bureau Northwest (PBNW) is pleased to announce Angela Daniels has joined the company as Event Coordinator. Daniels brings diverse experience in events, communications, and marketing to the PBNW team. Most recently, Angela spent four years working with Rit Dye to refresh [...]

PEAR BUREAU NORTHWEST NAMES JEWEL-OSCO 2018 PEAR RETAILER OF THE YEAR

Jewel-Osco recognized for pear category strategies resulting in sales increase PORTLAND, Ore. (October 20, 2018) - Pear Bureau Northwest is excited to present the award for 2018 Pear Retailer of the Year to Jewel-Osco. The award, which was presented on the show floor of the 2018 PMA Fresh Summit, is based upon strong efforts devoted [...]

PEAR BUREAU NORTHWEST AND THE NATIONAL MANGO BOARD COORDINATE CONDITIONING EFFORT

PORTLAND, Ore. (October 16, 2018) – Through research commissioned by Pear Bureau Northwest, it is known that the consumers buying 74 percent of USA Pears are 25 to 45 years old, with the majority under 34. According to a 2014 Usage and Attitude Study conducted by Fusion Marketing, the majority of consumers want to eat pears within 1 to [...]

USA Pears Announces “Hand-Picked” Videos

Unique story of the pear industry told through new video series.  PORTLAND, Ore. (October 2, 2018) - The 2018 harvest of Northwest grown pears, hand-picked and hand-packed with care by Pacific Northwest growers, is estimated to yield more than 20 million standard boxes (average 44 lbs per box) of pears from Washington's Wenatchee and Yakima [...]

USA Pears Announces Official Start of Northwest Pear Season with Actress Amy Smart as Celebrity Spokesperson

Stay tuned for Pear-fect Tips and Recipes all season long with Amy Smart. Videos are available for download here PORTLAND, Ore. (September 6, 2018) - The 2018 harvest of Northwest grown pears, hand-picked and hand-packed with care by Pacific Northwest growers, is now available in grocery stores. Starting in early August with the picking of Bartlett [...]

INDUSTRY EXPECTING LARGE CROP FOR NORTHWEST PEARS FOR 2018-19 SEASON BASED ON LATEST ESTIMATE

View and download the full crop estimate PORTLAND, Ore. (August 13, 2018) - On August 1, Northwest pear growers released their latest crop estimate for the 2018-19 season. Based on data reported from Washington's Wenatchee and Yakima districts and Oregon's Mid-Columbia and Medford districts, this year will be the fourth largest crop in history. While [...]

NORTHWEST FRESH PEAR CROP ESTIMATE FOR 2018-19 SEASON ANNOUNCED

PORTLAND, Ore. (June 12, 2018) – As part of the annual Pear Bureau Northwest (PBNW) meeting held in Portland, OR on May 31, industry members compiled the first official estimate of the 2018-19 fresh pear crop for Washington and Oregon. Pear growers and producers from Washington’s Wenatchee and Yakima districts and Oregon’s Mid-Columbia and Medford [...]

PEAR BUREAU NORTHWEST HIRES REGIONAL MARKETING MANAGER

PORTLAND, Ore. (June 5, 2018) - Pear Bureau Northwest is pleased to announce that Bryan Roberts has joined the organization as Regional Marketing Manager. Roberts will be taking over the Midwest region and replacing Ed Chambers, who will be retiring from the Pear Bureau after 34 years. Roberts brings a wide range of experience having [...]

USA Pears Instagram Contest Asks ‘How Do You Anjou?’

PORTLAND, Ore. – May 10, 2018 – During the month of May, USA Pears is engaging consumers with the How Do You Anjou? Instagram contest. The contest is a way to raise awareness and excitement about the availability of Anjou pears during the spring and early summer. The promotion will emphasize the versatility of the Anjou pear, [...]