New video offers storage tips and reminds consumers that pears can be a long-lasting produce item.
PORTLAND, Ore. – April 29, 2020 – Northwest pears are still in season and available, and in response to the shifting retail landscape, Pear Bureau Northwest (PBNW) has been working to stay innovative with a number of communication tools. These include directing consumers to our 400+ shoppable recipes through organic and paid social media, focusing content on recipes that are easy to make at home, promoting pears for online shoppers, and helping consumers who are looking for longer lasting produce items.
PBNW has shared a video outlining how to maximize the shelf life of fresh pears. The video is meant to be an educational tool for shoppers, reinforcing the fact that pears are a long-lasting fruit and, when ripe, can be stored in the fridge to slow ripening, increase shelf life and eliminate waste. PBNW is also promoting the message that having too much ripe fruit is an opportunity to make smoothies and other delicious items.
“Pears are a tasty, healthy and versatile fruit and we want to remind people how to enjoy them now or extend their shelf life. Ripen fruit on the counter and store ripe fruit in the fridge to extend their shelf life. Simple and delicious,” said PBNW President and CEO Kevin Moffitt.
The ripening and storage video will be used on the USA Pears website and shared on social media. The ripening and storage video is available to watch here. If you would like a download of the video, please email Neil Ferguson: nferguson@usapears.com.