Promotional Activities

Pear Bureau Northwest provides marketing support at regional, national, and international levels.  Depending on your market, multiple promotional activities are available to engage consumers and help you improve product quality, shelf life, and sales movement through proper care and handling techniques.

Consumer Programs:

• In-store sampling promotions
• Recipe and cooking demonstrations
• Point-of-sale materials
• Consumer events
• Billboard and outdoor advertising

Trade Programs:

• Trade merchandising
• Care and handling training for importers, wholesalers, and retail staff
• US Fresh Fruit Basic Training
• Category management reports
• Foodservice training and promotions
• Ripe pear programs
• Trade shows and events

Contact a USA Pear International Marketing Representative to request promotional support in your market.