Recipe Video Series Showcases the Sweet Appeal of USA Pears
Videos demonstrate simple usage ideas from smoothies to soups
PORTLAND, Ore. (January 30, 2015) – A new recipe video series from Pear Bureau Northwest highlights the versatility and flavor of USA Pears. Inviting and simple, these videos demonstrate how to blend fresh pears into appetizing smoothies, poach them to show off their shape and texture, and puree them into velvety soups for a hint of natural sweetness.
The videos appeal to consumers seeking healthier, easier meal preparation ideas, with on-screen instructions, a clear step-by-step tutorial, and a short list of familiar ingredients. The Satisfying Pear Soups video introduces pears as a sweet complement to a savory Curried Butternut Squash and Pear Bisque recipe developed by Chef Vitaly Paley of Portland, Ore. In the Perfectly Poached Pears video, viewers learn three simple steps for poaching in liquids from coconut milk to coffee followed by the featured recipe for Tropical Hibiscus Poached Pears, a modern twist on a traditional dessert. The third video, Simple Pear Smoothies, features a Creamy Pear and Hazelnut Smoothie as a better-for-you breakfast example.
The videos are featured on the USA Pears YouTube channel and can also be found on Facebook and the USA Pears website, where viewers can find additional recipes for pear smoothies, soups, poaching, and beyond.
“These videos increase the approachability of USA Pears, showing consumers how to put pears on the plate from fall through spring,” says Kathy Stephenson, Pear Bureau Northwest Marketing Communications Director. “By demonstrating fresh new recipes featuring pears in both savory and sweet applications, we aim to increase pear sales and ignite consumers’ passion for fresh produce as the key to increased wellness.”
# # #