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PORTLAND, Ore. – November 13, 2019 – Pear Bureau Northwest (PBNW) will once again celebrate World Pear Day for the fourth year in a row. The event marks the start of National Pear Month, proclaimed as December each year by U.S. Department of Agriculture. Taking place on December 8th, World Pear Day will celebrate peak pear season with festivities around the world where consumers will get to enjoy fresh pear samples from the Northwest at a variety of venues. The international event will be chronicled extensively on the USA Pears social media channels (Instagram, Twitter, Facebook) and using the #WorldPearDay hashtag.
Kevin Moffitt, President and CEO of Pear Bureau Northwest, sees the pear festivities as an effective way to connect directly with consumers. “World Pear Day is a great way to draw awareness to Northwest pears during peak season. It is fantastic to see its popularity growing each year with more interaction with retailers and consumers around the world raising pear enthusiasm and purchases at the pinnacle of the pear season.”