Brands launch custom retail display bins and digital promotions PORTLAND, Ore. - December 10, 2020 - USA Pears is excited to announce a new partnership with Cabot Cheese and California Walnuts. Coinciding with National Pear Month throughout December, the 360° promotion includes in-store activations with high-graphic display bins cross-merchandising pears, cheese, walnuts and honey, and a [...]
USA Pears to focus on digital events for worldwide celebration PORTLAND, Ore. - November 10, 2020 - Pear Bureau Northwest is launching the 2020 edition of its annual World Pear Day on December 5. Taking place the first Saturday of December in coordination with the U.S. Department of Agriculture proclaiming December to be National Pear [...]
https://www.youtube.com/playlist?list=PLNq7BSc9TjcOLSgsTGYUP9tMSdLWW5axr New video series turns spotlight on pear growers and industry's commitment to flavor PORTLAND, Ore. - October 29, 2020 - With the 2020 harvest from Washington's Wenatchee and Yakima districts and Oregon's Mid-Columbia and Medford districts completed, Pear Bureau Northwest (PBNW) is sharing the industry's commitment to supplying retailers and their customers with flavorful [...]
Augmented Reality Filter Shows Consumers Their 'Pearsonality' PORTLAND, Ore. - October 15, 2020 - USA Pears has officially launched a brand new augmented reality (AR) tool on the Instagram social media platform. Featuring six of the ten pears commercially grown in the Pacific Northwest, the AR tool highlights the flavor attributes of each pear in [...]
Pears to continue their campaign as the ultimate fruit pizza topping PORTLAND, Ore. – September 30, 2020 – For the 2020-21 Northwest pear season, USA Pears is once again going to celebrate National Pizza Month with its pear pizza campaign. This year marks the second time the organization has executed the campaign, which includes a consumer contest [...]
PORTLAND, Ore. - August 26, 2020 - Pear Bureau Northwest (PBNW) is pleased to announce that Neil Ferguson has been promoted to Creative Marketing Manager. Ferguson started at PBNW in 2017 as the organization's Communications Specialist and has been continually taking on new responsibilities in social media, digital advertising, media communications and website development, driving [...]
PORTLAND, Ore. - August 20, 2020 - After careful evaluation, the pear industry is releasing the first official estimate of the 2020-21 fresh pear crop for Washington and Oregon. Pear growers and producers from Washington's Wenatchee and Yakima and Oregon's Mid-Columbia and Medford districts have estimated this year's fresh pear harvest at 16.6 million standard [...]
Multi-faceted initiative includes influencers, website content, social media ads and more PORTLAND, Ore. - June 16, 2020 - Pear Bureau Northwest (PBNW) consistently develops fresh and innovative promotional strategies for USA Pears in a rapidly changing retail and consumer landscape. In direct response to meat shortages and higher prices throughout North America, the organization has [...]
New video offers storage tips and reminds consumers that pears can be a long-lasting produce item. PORTLAND, Ore. - April 29, 2020 - Northwest pears are still in season and available, and in response to the shifting retail landscape, Pear Bureau Northwest (PBNW) has been working to stay innovative with a number of communication tools. [...]
Sweepstakes and digital media initiative to reach consumers, dietitians and retailers PORTLAND, Ore. - February 20, 2020 - To encourage consumers to keep thinking about fresh fruit as a healthy staple during an optimal time of year, USA Pears is once again launching the #WhatsInYourFruitBowl initiative. 2020 marks the third year USA Pears will be [...]
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