Press Releases

/Press Releases

New Regional Marketing Manager Welcomed at Pear Bureau Northwest

May 13th, 2021|

Michele Hoard joins the Pear Bureau Northwest team PORTLAND, Ore. – May 13, 2021 – Pear Bureau Northwest is excited to welcome Michele Hoard to the company as the new Regional Marketing Manager for the Midwest [...]

Northwest Pear Industry Takes Another Step Forward in Their Commitment to Flavor

April 20th, 2021|

New Anjou Regulation Helps Ensure a Good Consumer Eating Experience PORTLAND, Ore. – April 20, 2021 – The pear industry in the Pacific Northwest has added a regulation for Anjou pears in a move to [...]

First of Several Winners Selected for Pear Bureau Northwest’s “Aisle of Red Pears” Display Challenge

March 18th, 2021|

Retailers show major red pear love with easy-to-enter display challenge PORTLAND, Ore. – March 18, 2021 – Ladies and gentleman, we have the first winner in our nationwide “Aisle of Red Pears” (Say it out loud!) [...]

USA Pears on a Mission to Fill Fruit Bowls and Drive Produce Consumption with Industry Partnership

February 23rd, 2021|

Sunkist Growers, California Avocado Commission, National Mango Board, California Raisins Marketing Board, Produce for Better Health join healthy eating movement PORTLAND, Ore. - February 23, 2021 - USA Pears is excited to launch its #WhatsInYourFruitBowl initiative [...]

Pear Bureau Northwest Partners with Top Digital Influencers in Latin America

February 2nd, 2021|

Partnerships with television networks and influencers generate pear awareness PORTLAND, Ore. - February 2, 2021 - Aided by the USDA's Agricultural Trade Promotion (ATP) funds, Pear Bureau Northwest (PBNW) has launched a series of consumer outreach [...]

Pear Bureau Northwest Recruits Top Luchador, Psycho Clown

January 28th, 2021|

Luchando por Estar Bien (Fighting for Wellbeing) fights childhood obesity in Mexico  PORTLAND, Ore. - January 28, 2021 - Pear Bureau Northwest (PBNW) is partnering with one of the most famous Mexican wrestlers (Luchadors), Psycho Clown, [...]

USA Pears Shatter Guinness World Record

January 26th, 2021|

Chefs in UAE produce longest line of pies using pears PORTLAND, Ore. - January 26, 2021 - More than 100 chefs from across the United Arab Emirates-UAE created history on January 4 by producing 2,209 pies [...]

Pear Bureau Northwest Awards Trip to PMA 2021 to DeCA Display Contest Winners

January 21st, 2021|

Contest showcases key pear varieties during peak season PORTLAND, Ore. - January 21, 2021 - Pear Bureau Northwest (PBNW) is pleased to announce the winners of its World Pear Day and National Pear Month display [...]

Every Entry is a Winner in Pear Bureau Northwest’s “Aisle of Red Pears” Display Challenge

January 19th, 2021|

Organization launches easy-to-enter-display contest PORTLAND, Ore. - January 19, 2021 - Can you feel it? Pear love is in the air! Pear Bureau Northwest (PBNW) is pleased to introduce a turn-key nationwide "Aisle of Red Pears" [...]

USA Pears Collaborates with Cabot Cheese and California Walnuts on 360° Promotion

December 10th, 2020|

Brands launch custom retail display bins and digital promotions PORTLAND, Ore. - December 10, 2020 - USA Pears is excited to announce a new partnership with Cabot Cheese and California Walnuts. Coinciding with National Pear Month [...]

World Pear Day Returns December 5

November 10th, 2020|

USA Pears to focus on digital events for worldwide celebration PORTLAND, Ore. - November 10, 2020 - Pear Bureau Northwest is launching the 2020 edition of its annual World Pear Day on December 5. Taking [...]

USA Pears Creates Virtual Flavor Experience with Northwest Growers

October 29th, 2020|

https://www.youtube.com/playlist?list=PLNq7BSc9TjcOLSgsTGYUP9tMSdLWW5axr New video series turns spotlight on pear growers and industry's commitment to flavor PORTLAND, Ore. - October 29, 2020 - With the 2020 harvest from Washington's Wenatchee and Yakima districts and Oregon's Mid-Columbia and [...]

USA Pears Launches Instagram AR Filter

October 15th, 2020|

Augmented Reality Filter Shows Consumers Their 'Pearsonality' PORTLAND, Ore. - October 15, 2020 - USA Pears has officially launched a brand new augmented reality (AR) tool on the Instagram social media platform. Featuring six of [...]

USA Pears to launch #PearPizza takeover campaign during National Pizza Month

September 30th, 2020|

Pears to continue their campaign as the ultimate fruit pizza topping PORTLAND, Ore. – September 30, 2020 – For the 2020-21 Northwest pear season, USA Pears is once again going to celebrate National Pizza Month with [...]

NORTHWEST FRESH PEAR CROP ESTIMATE FOR 2020 HARVEST SEASON ANNOUNCED

August 21st, 2020|

PORTLAND, Ore. - August 20, 2020 - After careful evaluation, the pear industry is releasing the first official estimate of the 2020-21 fresh pear crop for Washington and Oregon. Pear growers and producers from Washington's [...]