Michele Hoard joins the Pear Bureau Northwest team PORTLAND, Ore. – May 13, 2021 – Pear Bureau Northwest is excited to welcome Michele Hoard to the company as the new Regional Marketing Manager for the Midwest region. Through her work consulting with domestic and international brands, including the National Mango Board, New York Apple Association, Zespri [...]
New Anjou Regulation Helps Ensure a Good Consumer Eating Experience PORTLAND, Ore. – April 20, 2021 – The pear industry in the Pacific Northwest has added a regulation for Anjou pears in a move to increase consumer satisfaction when they purchase pears in the early season. “The pear industry understands that flavor drives repeat purchases [...]
Retailers show major red pear love with easy-to-enter display challenge PORTLAND, Ore. – March 18, 2021 – Ladies and gentleman, we have the first winner in our nationwide “Aisle of Red Pears” (Say it out loud!) display challenge! While every entry is an instant winner, Pear Bureau Northwest (PBNW) is pleased to announce the first winner [...]
Sunkist Growers, California Avocado Commission, National Mango Board, California Raisins Marketing Board, Produce for Better Health join healthy eating movement PORTLAND, Ore. - February 23, 2021 - USA Pears is excited to launch its #WhatsInYourFruitBowl initiative at a time when consumers are more focused than ever on developing healthy eating habits at home. Taking place during [...]
Partnerships with television networks and influencers generate pear awareness PORTLAND, Ore. - February 2, 2021 - Aided by the USDA's Agricultural Trade Promotion (ATP) funds, Pear Bureau Northwest (PBNW) has launched a series of consumer outreach promotions using new digital platforms and content partners - Pictoline, Discovery Network, and a team of social media influencers. The [...]
Luchando por Estar Bien (Fighting for Wellbeing) fights childhood obesity in Mexico PORTLAND, Ore. - January 28, 2021 - Pear Bureau Northwest (PBNW) is partnering with one of the most famous Mexican wrestlers (Luchadors), Psycho Clown, who will tout healthy, delicious pears to his broad fanbase. Psycho Clown comes from a luchador family, son of Super [...]
Chefs in UAE produce longest line of pies using pears PORTLAND, Ore. - January 26, 2021 - More than 100 chefs from across the United Arab Emirates-UAE created history on January 4 by producing 2,209 pies made with USA Pears and setting a Guinness World Record for the longest line of pies. Twelve teams participated in [...]
Contest showcases key pear varieties during peak season PORTLAND, Ore. - January 21, 2021 - Pear Bureau Northwest (PBNW) is pleased to announce the winners of its World Pear Day and National Pear Month display contest with the Defense Commissary Agency (DeCA). The contest invited all commissaries from across the U.S. to build eye-catching displays [...]
Organization launches easy-to-enter-display contest PORTLAND, Ore. - January 19, 2021 - Can you feel it? Pear love is in the air! Pear Bureau Northwest (PBNW) is pleased to introduce a turn-key nationwide "Aisle of Red Pears" (Say it out loud!) display challenge open to retailers of all sizes in the U.S. and Canada, coming just in [...]
Brands launch custom retail display bins and digital promotions PORTLAND, Ore. - December 10, 2020 - USA Pears is excited to announce a new partnership with Cabot Cheese and California Walnuts. Coinciding with National Pear Month throughout December, the 360° promotion includes in-store activations with high-graphic display bins cross-merchandising pears, cheese, walnuts and honey, and a [...]
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