USA Pears Promotes Plant-based Meat Recipes Amid Shortages
Multi-faceted initiative includes influencers, website content, social media ads and more PORTLAND, Ore. - June 16, 2020 - Pear Bureau Northwest (PBNW) consistently develops fresh and innovative promotional strategies for USA Pears in a rapidly [...]
Pear Bureau Northwest Responds to Shifting Retail Environment with Pear Storage and Ripening Tips
New video offers storage tips and reminds consumers that pears can be a long-lasting produce item. PORTLAND, Ore. - April 29, 2020 - Northwest pears are still in season and available, and in response to [...]
USA PEARS CREATES A MOVEMENT AROUND HEALTHY HABITS WITH LARGEST #WHATSINYOURFRUITBOWL CAMPAIGN, TO DATE
Sweepstakes and digital media initiative to reach consumers, dietitians and retailers PORTLAND, Ore. - February 20, 2020 - To encourage consumers to keep thinking about fresh fruit as a healthy staple during an optimal time [...]
PEAR BUREAU NORTHWEST REACHES NEW CONSUMERS WITH EXTREME SNACKING VIDEO
Pears tap into hot and spicy snack trend. Video is available for viewing here. PORTLAND, Ore. - January 7, 2020 - With the fourth annual ongoing efforts to present pears in new and exciting ways [...]
Pear Bureau Northwest Amplifies World Pear Day with New Media Content
New content created to share with industry and consumers. Video is available for viewing here. PORTLAND, Ore. (December 4, 2019) – With the fourth annual World Pear Day taking place across the globe on December [...]
WORLD PEAR DAY SET FOR DECEMBER 8, 2019
Worldwide pear sampling event returns for 4th year Access approved images, logos and retailer tools HERE PORTLAND, Ore. - November 13, 2019 - Pear Bureau Northwest (PBNW) will once again celebrate World Pear Day for the fourth [...]
Pear Bureau Northwest Names Harris Teeter 2019 Retailer of the Year
Harris Teeter recognized for creative pear category tactics resulting in sales boost PORTLAND, Ore. - October 18, 2019 - Pear Bureau Northwest (PBNW) is excited to present the award for 2019 Pear Retailer of the [...]
USA Pears to launch #PearPizza takeover campaign at FEAST Portland
Step aside pineapple, there's a new fruit pizza topping in town PORTLAND, Ore. - September 4, 2019 - As part of the kick-off for the 2019-20 Northwest pear season, USA Pears will launch a campaign [...]
Pear Bureau Northwest Receives Trade Mitigation Relief Funding
PBNW awarded over $1.5 million in additional ATP funding PORTLAND, Ore. - August 13, 2019 - Pear Bureau Northwest (PBNW) has been awarded $1,540,830 in the second round of the Agricultural Trade Program (ATP) funding [...]
Pear Bureau Northwest Releases How-To Videos for School Foodservice
New videos offer simple pear handling tips for school foodservice professionals. Videos are available for viewing here. PORTLAND, Ore. - July 30, 2019 - With the 2019-20 pear season season just around the corner, Pear [...]
Pear Bureau Northwest Launches Shoppable Recipe Technology on Website
PBNW partners with Whisk to make 400+ pear recipes available for online shopping PORTLAND, Ore. - July 18, 2019 - As part of several innovative tactics being implemented for the 2019-20 Northwest pear season, Pear [...]
PEAR INDUSTRY ELECTS NEW OFFICERS FOR 2019-20 SEASON
PORTLAND, Ore. - June 13, 2019 - On Thursday, May 30th, the pear industry elected new officers during their annual meeting in Portland, OR. With the full confidence of the marketing organization, the newly elected [...]
USA PEARS TO ATTEND SOUTH BY SOUTHWEST (SXSW) 2019
Organization will spotlight pear nutrition at SXSW Wellness Expo March 9-10 PORTLAND, Ore. - February 27, 2019 - This year, USA Pears is excited to be a part of the SXSW Conference and Festival in [...]
PEAR BUREAU NORTHWEST CELEBRATES NATIONAL NUTRITION MONTHS
Health-focused promotions planned for winter and spring PORTLAND, Ore. - January 30, 2019 - During the month of February and throughout the springtime, Pear Bureau Northwest (PBNW) is focusing promotional efforts on the importance of maintaining [...]
HEART-HEALTHY CERTIFICATION EXPANDED FOR ALL USA PEARS VARIETIES
American Heart Association® confirms all 10 varieties of USA Pears Heart-Check Certified PORTLAND, Ore. - December 13, 2018 - Following a successful introduction of the Red Anjou, Bosc and Bartlett pears over the last few [...]