Press Releases

/Press Releases

USA Pears Promotes Plant-based Meat Recipes Amid Shortages

June 16th, 2020|

Multi-faceted initiative includes influencers, website content, social media ads and more PORTLAND, Ore. - June 16, 2020 - Pear Bureau Northwest (PBNW) consistently develops fresh and innovative promotional strategies for USA Pears in a rapidly [...]

Pear Bureau Northwest Responds to Shifting Retail Environment with Pear Storage and Ripening Tips

April 29th, 2020|

New video offers storage tips and reminds consumers that pears can be a long-lasting produce item.  PORTLAND, Ore. - April 29, 2020 - Northwest pears are still in season and available, and in response to [...]

USA PEARS CREATES A MOVEMENT AROUND HEALTHY HABITS WITH LARGEST #WHATSINYOURFRUITBOWL CAMPAIGN, TO DATE

February 20th, 2020|

Sweepstakes and digital media initiative to reach consumers, dietitians and retailers PORTLAND, Ore. - February 20, 2020 - To encourage consumers to keep thinking about fresh fruit as a healthy staple during an optimal time [...]

PEAR BUREAU NORTHWEST REACHES NEW CONSUMERS WITH EXTREME SNACKING VIDEO

January 7th, 2020|

Pears tap into hot and spicy snack trend. Video is available for viewing here. PORTLAND, Ore. - January 7, 2020 - With the fourth annual ongoing efforts to present pears in new and exciting ways [...]

Pear Bureau Northwest Amplifies World Pear Day with New Media Content

December 5th, 2019|

New content created to share with industry and consumers. Video is available for viewing here. PORTLAND, Ore. (December 4, 2019) – With the fourth annual World Pear Day taking place across the globe on December [...]

WORLD PEAR DAY SET FOR DECEMBER 8, 2019

November 14th, 2019|

Worldwide pear sampling event returns for 4th year Access approved images, logos and retailer tools HERE PORTLAND, Ore. - November 13, 2019 - Pear Bureau Northwest (PBNW) will once again celebrate World Pear Day for the fourth [...]

Pear Bureau Northwest Names Harris Teeter 2019 Retailer of the Year

October 18th, 2019|

Harris Teeter recognized for creative pear category tactics resulting in sales boost PORTLAND, Ore. - October 18, 2019 - Pear Bureau Northwest (PBNW) is excited to present the award for 2019 Pear Retailer of the [...]

USA Pears to launch #PearPizza takeover campaign at FEAST Portland

September 4th, 2019|

Step aside pineapple, there's a new fruit pizza topping in town PORTLAND, Ore. - September 4, 2019 - As part of the kick-off for the 2019-20 Northwest pear season, USA Pears will launch a campaign [...]

Pear Bureau Northwest Receives Trade Mitigation Relief Funding

August 13th, 2019|

PBNW awarded over $1.5 million in additional ATP funding PORTLAND, Ore. - August 13, 2019 - Pear Bureau Northwest (PBNW) has been awarded $1,540,830 in the second round of the Agricultural Trade Program (ATP) funding [...]

Pear Bureau Northwest Releases How-To Videos for School Foodservice

July 30th, 2019|

New videos offer simple pear handling tips for school foodservice professionals. Videos are available for viewing here. PORTLAND, Ore. - July 30, 2019 - With the 2019-20 pear season season just around the corner, Pear [...]

Pear Bureau Northwest Launches Shoppable Recipe Technology on Website

July 18th, 2019|

PBNW partners with Whisk to make 400+ pear recipes available for online shopping PORTLAND, Ore. - July 18, 2019 - As part of several innovative tactics being implemented for the 2019-20 Northwest pear season, Pear [...]

PEAR INDUSTRY ELECTS NEW OFFICERS FOR 2019-20 SEASON

June 13th, 2019|

PORTLAND, Ore. - June 13, 2019 - On Thursday, May 30th, the pear industry elected new officers during their annual meeting in Portland, OR. With the full confidence of the marketing organization, the newly elected [...]

USA PEARS TO ATTEND SOUTH BY SOUTHWEST (SXSW) 2019

February 28th, 2019|

Organization will spotlight pear nutrition at SXSW Wellness Expo March 9-10 PORTLAND, Ore. - February 27, 2019 - This year, USA Pears is excited to be a part of the SXSW Conference and Festival in [...]

PEAR BUREAU NORTHWEST CELEBRATES NATIONAL NUTRITION MONTHS

January 30th, 2019|

Health-focused promotions planned for winter and spring PORTLAND, Ore. - January 30, 2019 - During the month of February and throughout the springtime, Pear Bureau Northwest (PBNW) is focusing promotional efforts on the importance of maintaining [...]

HEART-HEALTHY CERTIFICATION EXPANDED FOR ALL USA PEARS VARIETIES

December 13th, 2018|

American Heart Association® confirms all 10 varieties of USA Pears Heart-Check Certified PORTLAND, Ore. - December 13, 2018 - Following a successful introduction of the Red Anjou, Bosc and Bartlett pears over the last few [...]