Welcome to Pear Bureau Northwest’s Trade Website!

This website was created to serve as a resource for anyone who promotes pears to their customers. We hope you'll find lots of valuable, actionable information that will help you boost your pear sales!

Enter the Pear Up with USA Pears Display Contest!

Produce Managers: be sure to check our our display contests under the Marketing and Merchandising section. Here you'll find inspiration and information on how you can have a chance to win $1,000!

Yearly Archives: 2019


Pear Bureau Northwest Amplifies World Pear Day with New Media Content

New content created to share with industry and consumers. Video is available for viewing here. PORTLAND, Ore. (December 4, 2019) – With the fourth annual World Pear Day taking place across the globe on December 8th, Pear Bureau Northwest (PBNW) has developed a handful of new assets to amplify the event across the digital landscape [...]


Worldwide pear sampling event returns for 4th year Access approved images, logos and retailer tools HERE PORTLAND, Ore. - November 13, 2019 - Pear Bureau Northwest (PBNW) will once again celebrate World Pear Day for the fourth year in a row. The event marks the start of National Pear Month, proclaimed as December each year by U.S. [...]

Pear Bureau Northwest Names Harris Teeter 2019 Retailer of the Year

Harris Teeter recognized for creative pear category tactics resulting in sales boost PORTLAND, Ore. - October 18, 2019 - Pear Bureau Northwest (PBNW) is excited to present the award for 2019 Pear Retailer of the Year to Harris Teeter. Presented on the show floor of the 2019 PMA Fresh Summit, the award is based upon [...]

USA Pears to launch #PearPizza takeover campaign at FEAST Portland

Step aside pineapple, there's a new fruit pizza topping in town PORTLAND, Ore. - September 4, 2019 - As part of the kick-off for the 2019-20 Northwest pear season, USA Pears will launch a campaign centered around pear pizza. The beginning of 2019 was marked by the great pineapple pizza controversy, but we are proudly [...]

Pear Bureau Northwest Receives Trade Mitigation Relief Funding

PBNW awarded over $1.5 million in additional ATP funding PORTLAND, Ore. - August 13, 2019 - Pear Bureau Northwest (PBNW) has been awarded $1,540,830 in the second round of the Agricultural Trade Program (ATP) funding - part of the U.S. government's larger trade mitigation relief package. Between the two allocations, the organization has received a [...]

Pear Bureau Northwest Releases How-To Videos for School Foodservice

New videos offer simple pear handling tips for school foodservice professionals. Videos are available for viewing here. PORTLAND, Ore. - July 30, 2019 - With the 2019-20 pear season season just around the corner, Pear Bureau Northwest (PBNW) is ramping up its outreach to foodservice professionals. One of the newest initiatives is a series of [...]

Pear Bureau Northwest Launches Shoppable Recipe Technology on Website

PBNW partners with Whisk to make 400+ pear recipes available for online shopping PORTLAND, Ore. - July 18, 2019 - As part of several innovative tactics being implemented for the 2019-20 Northwest pear season, Pear Bureau Northwest has officially launched technology on its consumer website to make its pear recipes shoppable to consumers. The tool [...]


PORTLAND, Ore. - June 13, 2019 - On Thursday, May 30th, the pear industry elected new officers during their annual meeting in Portland, OR. With the full confidence of the marketing organization, the newly elected officers to the Pear Bureau Northwest (PBNW) will lead the board, and the newly elected officers to the Fresh Pear [...]


Organization will spotlight pear nutrition at SXSW Wellness Expo March 9-10 PORTLAND, Ore. - February 27, 2019 - This year, USA Pears is excited to be a part of the SXSW Conference and Festival in Austin, Texas. 2019 marks the first time the organization has had a presence at the event, which attracts half a [...]


Health-focused promotions planned for winter and spring PORTLAND, Ore. - January 30, 2019 - During the month of February and throughout the springtime, Pear Bureau Northwest (PBNW) is focusing promotional efforts on the importance of maintaining a nutritious diet and healthy lifestyle. The efforts will take a multi-channel approach through retailer demos and displays, targeted digital [...]